About

About Us

A Shield for Those Who
Shape the Future

Insurance should be a safety net—a promise that when things go wrong, someone has your back. But for years, early childhood educators, schools, and children were left unprotected by generic insurance policies that didn’t understand their needs.

That’s where Kindershield comes in. Tailored specifically for preschools, childcare centres, and tuition providers, Kindershield offers comprehensive, accessible, and education-focused protection for educators, children, and school owners alike.

Mission & Vision

What We Stand For

We exist to protect the people who nurture the next generation—children, educators, and institutions—through accessible, thoughtful, and education-focused insurance solutions.

Our Story

From a Gap in the Industry to a Movement of Protection

Kindershield was founded to fill a critical gap in the insurance world. For too long, preschools and kindergartens were underserved by standard insurance products that overlooked the day-to-day realities of running an education centre. Accidents, legal risks, and financial uncertainties were a constant concern—with no clear solution.

Kindershield changed that by creating Malaysia’s first education-specific protection plan, offering meaningful coverage that’s practical, reliable, and school-managed.

Meet Our Founder

A Heart for People, A Mind for Protection

Winnie Tan brings over 25 years of expertise in general insurance, having served a wide range of SMEs and community sectors since 1998. As the founder of My ELink, she is best known for pioneering Kindershield, a purpose-driven protection solution developed to meet the unique needs of educators, childcare operators, and parents.

Her work is guided by a deep commitment to safeguarding those who care for the most vulnerable — our children.

Through Kindershield, she continues to deliver practical, tailored insurance solutions that support the sustainability and safety of early childhood education communities.

Winnie Tan
Founder, My ELink (M) PLT | Creator of Kindershield